The Logistic & Business Park Centre in Bydgoszcz is an investment by the British LCP Ltd. The complex of three warehouse and office buildings required advertising aimed mainly at the tenants of the space to be leased. We started with the logotype of the new brand.

Branding

We built a visual brand identity. The logotype form was inspired by the building complex itself.
The basis of the brand’s colour scheme is navy blue, referring to the identity of the London brand LCP, which we complemented with a modern contrasting green colour.

Materiały reklamowe

The main theme of the advertising materials created became the slogan: ‘spaces for rent’. In addition to leaflets and advertising press, the message appeared on a series of outdoor banners and large-format boards and on the Internet.

Creative studio

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