To refresh the form of the symbol, the decided not be be so literal. We amended the proportions of the form, and typography. We kept the blues, which was vital for the customer, however we expanded them with shades of grey and contrasting red.
We have created a new typographical setup for the slogan and main motive of a line referring to “cables”. Created graphics “connects” with the the logo. In symbolic way it emphasises the company’s profile. Indirectly speaks of potential and openness, as well as, the good change mission the company was involved in.